Learn 8 Awesome Ways of Mobile Application Marketing
[post_ads_1]The internet is literally jam-packed with tens of thousands of mobile applications that range from applications for your smart phone to other smart gadgets like tablets etc. Thousands of mobile application developers are participating in this fast race and trying to move ahead by providing new mobile applications to the smart gadgets market every day. You might be one of those thousands of mobile app developers who are working day and night to bring up a new app. You conceived a unique idea, put in a lot of effort for making the app user-friendly and economical in terms of hardware resources. You also devised a great selling proposition. So now your app should generate thousands of dollars, if not million. Right!! – Wrong… There is still one important step to take and that is making people know about your mobile app, in technical words, mobile application marketing.
Today we will share 8 strategies that you must learn on your finger tips if you want to know how to promote your app on the internet. Take a look at the below listed points to learn them.
1. Naming the App
How many application names are stuck in your mind? Have you ever heard of a name that is too long but you still remember it and recommend it to friends too? For a mobile application to be successful you need to have a successful name too. Begin with a search. Search for the keywords that are popular among users. Use the same words in the title of the app. Keep your eyes wide open for the competitors out there and also take a note of the competitor’s apps. If there are too many of them then use alternate keywords, but make sure that you tag it with all suitable keywords. A good market study is one thing that will make your app a definite success.
2. Get Reviews
You want your application promoted then why not get it tested for free? Give a copy of the app to the review websites for free. There are a number of such sites spread over the internet. Get as many reviews as possible so that your app name gets up in search engine results.
3. Use Other Apps
It is very likely that you have developed other mobile apps in the past. So place ads in them for your new app. Here it should be noticed that your niche area should be well-defined and focus should remain as such.
4. Offer Discounts
We love discounts. People love availing them and especially when it’s offered on something they are looking for. You can offer the app for lesser price for a few days and then put the tag of the original price. Many people don’t buy an app merely because of budget. Once the sales peak, your app is going to be featured in the ‘popular’ categories of the app’s store.
5. Social/Social Media Marketing
Use your social circle of friends, colleagues and family to promote your app. One of the most successful mediums to promote anything today is the social media. Fan pages are a great way to promote a new app. You can create a Fan Page for your app and start getting more fans through it. Don’t forget to open it for comments from users.
6. Run Blogs
Blogs form an important component of most of the online marketing campaigns. They are quickly indexed in search engine results and give better opportunities to promote the app. Moreover you can monetize them to have an extra stream of income.
7. Free App
It’s never a bad idea to promote the upcoming app by offering a trial or free version of it. You can always use Adsense to generate a handsome income in the free version. Trial versions offer limited functionality and refer the user to buy the app for having complete access to all the features. Many customers will gladly try the app and buy it on being impressed.
8. Upgrade Apps
Upgradable apps give you two advantages. One, you don’t have to work from scratch to build a new app and second you can cash in the standing of the previous versions of the app. Newer versions are also welcomed by App stores and they feature them if the previous versions have been a success.
Promote your apps from all means of communication possible. Give the reference of your app in business cards, email, your newsletter, t-shirts, car’s wind screens or merely through word of mouth. If you want your app to be a success use all means of promotion wisely to make it effective.