Every web owner will love to have targeted audience on board. The harsh reality is that only a small percentage of such visitors come to the websites but most site owners err on another front and that is, they are failing to attract even that specific category of people. This audience is more intelligent as it is more attentive to what you have to offer. Today we will share some tips that will help bring targeted audience to your website. Try these and see how they help you:
The first principle of online marketing is to identify to whom you are promoting or selling the idea, yes, we are talking about target audience here.
You have got to read the mind of the visitors before you put that absolutely awesome idea of yours in front of them. If that clicks only then will you be able to devise a suitable response from them.
Before you plan a site, begin with a proper plan that will take everything forward. Thoroughly research by creating survey forms for acquaintances, family and friends and even unknown people and analyze their response regarding your website.
Figure Out Their Activities
When you have identified the target audience the next step is to monitor and predict their behavior. For example, if your target audience is kids then they will be heading towards games’ and fun websites often. Similarly if your target audience is teenagers or young adults then social networks will be popular among them.
Be amiable, try link exchange, but don’t take that as fun. Look for websites that fall in the same genre as yours and build a bridge in between, you will be astounded with the results you get!
Think with a psyche of the user, when making choice of keywords for your website content. Search the ones which are being used by your competitors. A little observation will make you realize how similar keywords are being used for entirely different purposes. Keyword selection should not be focused on how often you get the clicks but on how often you get the customer.
General outlook relates to a website just like body language to a presenter or a performer in real life. Make an optimized usage of images and videos if possible. Select an easy to read font with comfortable contrast with the background theme. Use Flash to enable rich content and make the navigation easily accessible.
Put in Value
If you are offering services or tools that are of meaning to the audience then there is no need to talk big and waste valuable space. If you use up many words just for promotion and the products or services don’t come up to the expectations then you are heading nowhere. People in today’s world are much informed than ever.
Your website would be of no good if it isn’t addressing the issues such as browser and platform compatibility. Screen resolution and plug-in issues will also raise their heads in such scenarios and the visitor might never be able to see what you are offering. The solution is to test as much as possible using different browsers and gadgets like PC, laptops and mobiles.
In the end, the most important thing is to observe your visitor’s needs and then coming up with their requirements. If you succeed in understanding their behavior and what they are looking for, then getting the desired target audience will not be a dream anymore!