10 Tips to Build Interaction on Social Media
If you’re hoping to make your social media sites gain popularity and increase interactions then look no further. Within this article we have built 10 tips we know will improve and build interactions on social media.
When making any social media site gain interactions and hype using photos is a great start. It’s a well known fact that everyone does judge a book by its cover, so why not make sure that cover is eye catching, great looking and inviting. Additionally, the use of photos throughout any social media website makes it stand out and more engaging as black and white reels of text does not really attract most people. It is also key to remember that if you are using lots of images and photography that they are of a really good quality. This is essential due to the increasing technology and screens that offer retina display, so it only makes sense to take advantage of those great screens in displaying great images.
Lets not lie, everyone loves getting something for nothing, prizes or a bundle of freebies! By running competitions or give aways to your audience is a clever way of creating a win, win scenario between both you the user wanting to create interaction and the audience wanting a free gift. The trick is to make the competition or give away a prize that is really relevant to your target audience such as an Xbox One or on a lower budget a $100 gift card, by making the prize appealing more people will enter. The next step is to make entering the competition require reposting, sharing etc the original post which in effect gets your social media site seen by a larger audience. Overall, by doing this you could over double your audience and they are going to stick by you wanting to win more great prizes.
Ask A Question
A great way to gain interaction on any social media site is to ask a question. This may sound strange but when put into practice is very effective. By asking a question to your audience, it boosts yourself in looking interested in your audience while making the audience feel valued and involved; creating a close and friendly relationship. Once more, by asking a question, this could stem into a large amount of interaction that for social media users that do not follow you might be intrigued by and subsequently find themselves on your page.
Eye Catching and Snappy
This point speaks for itself and sounds very simple but is often overlooked. When making posts, titles or even subheadings, making the title catchy, eye catching or even funny is a make or break technique to use. This mistake is often made when including enough information to do the content justice feels essential but having the confidence to create a title that is intriguing or funny will work much better than a title that is 4 lines long.
Be Individual and Personalised
On the internet there is a lot of people acting to be someone else because thats what they feel they have to do in order to gain interaction within their social media sites but this is so wrong. If you’e planning on using this social media site for a long time it is impossible to maintain this front so therefore you will lose your audience for being fake, but if you’re yourself within your social media site then this can be maintained and kept fresh and interesting to your audience. Furthermore, try to make your social media page really reflect you and your personality, the more personalised the better.
Fast replies are essential in order to maintain and increase social interactions from your audience. If your replies are slow or if you do not reply at all your audience will feel like you’re uninterested or even unworthy. Therefore, if you make an effort to reply quickly or apologise for delayed responses, this will make your audience feel involved and recognised.
It is important to develop some kind of routine with your social media site in order to keep a regularly updated and lively profile. If you only upload content once a month but upload lots in one hit then you can also expect your social interactions to be slow and sporadic too. Whereas, if you have a routine to upload new content every other day for example, the social interactions will increase as more and more is being added, this could also result in a your audience to grow as your content grows.
Know Your Audience
It is essential to know your audience when having a social media page. Depending on your audience then it should be relatively easy to judge when your page is likely to be viewed the most and then take advantage of those viewing windows. For example, if your key audience is high school students then the most popular viewing window for them might be from 4pm to 11pm, which is from finishing school to going to bed.
In addition to knowing your audience, knowing their choice of technology is also important and it is likely that they will be accessing your social media page through a smart phone. When baring smart phone users in mind it is important to make you social media page accessible and appealing to them too. With the attention span of users being potentially very short it is important to draw in your audience before they become disengaged.
There are ways to increase social interaction by cleverly drawing in an audience with the use of key words. There is always new and changing hypes and trends so it is important to keep up with them and catch them whilst they are going in order to increase your social interaction. For example commenting on the latest Apple release or celebrity hair cut using key words in your title.