Creating A Photography Website – 10 Tips to A Successful Website
As a photographer’s professional life starts taking some leaps, there arises a need to start a website, rather an online portfolio. If created in the right manner and serving the right purpose, a photography website can give you some huge benefits. You can serve it as a tool for storing photos and take measures to avoid copyright infringement. The photographs presented on your website get a great deal of exposure and can get you effective business promotion. You can directly sell the photos from the website. You can advertise on the website along with providing imagery and illustrations for the theme of the website. A photography website is different from conventional websites in a lot of ways and there are many reasons behind that. Today we will take a sneak peek into some golden tips for creating an impressive photography website.
Tip 1: Sections
Before starting it up, properly plan out the sections of your website. Your website must not drive the visitor crazy; rather make him/her to explore more. Your website can give an impression of clarity, simplicity or complexity, the choice is yours. Popular photography websites usually don’t have headers, footers or tabs. All they have is an about us section, image galleries, with the possibility of some text and a call to action portion for the clients or customers. How you engage your visitors with these is up to your creative skills.
Tip 2: Target Audience
The most important factor in impressing a target audience is to fulfill their requirement. For example if you wish to impress tourists, then bring forward the pictures of tourist spots, restaurants, landscapes, nature and culture, as these are most likely going to get their attention. Play around, you might not get their attention at the very first attempt but slowly you will understand their interests and that’s where you will win their hearts. Similarly portrait photography can help you achieve better results in the relevant field.
Tip 3: Designing Software
Look around, there is a variety of templates are available for you to select from. The website design software is selected on the basis of the operating system you are using. There are many online web designing platforms offered by different websites. Remember not to use the tools which you don’t know anything about. Experiment, explore and engage. These are the three E’s to your success.
Tip 4: Make it Flexible
Allow for dynamic content in the website. So that later on you can modify the contents easily. The layout should also be flexible enough to change the outlook of the website, if required. Categorize your photographs as you deem suitable.
Tip 5: Use High Resolution Images
Stock photography always demands high-resolution imagery to attract the interest of the buyer. With the modern day digital cameras high-resolution photography is not a big deal. Although the high-resolution images are larger in size and therefore slow down the website in loading, there has to be a tradeoff and you can never compromise on quality.
Tip 6: Adaptability to Different Platforms
With the increasing trend of smart phone usage a website should also be able to correctly show its contents for different resolution. Sometimes an alternate website is created for smart phones or iPads. Another popular trend is to use responsive web design.
Tip 7: Colors
Often neglected, background color in a photography website is as important as the contents. White, gray or black colors are usually recommended for photography websites. This is because neutral backgrounds don’t affect the colors of the photos itself. Try any of these colors in your website and have a feel of how it looks. Shades of grey can sometimes give a fascinating look.
Tip 8: Easy Access for User
If the website is not explicitly used as a portfolio then you can add e-commerce tools in it to enable the user to directly buy from the website. A contact us page with useful information will easily tell the user how to contact you or your organization. If you ask a user to fill form for details then do visit the database regularly where those forms are stored.
Tip 9: Showcase Your Best
Any organization will put its most cherished accomplishments at the forefront. If you are too afraid for your images being stolen then you can use the second string images in the website. But then the impression on the visitors isn’t that great. Rest assured that everyone is not a thief. If you properly watermark the images then it is difficult to get the real image. Other than that Copyrights would do a great job for you.
Tip 10: Test Before Launching
No matter how adept you are in web designing don’t take anything for granted. Preview your website through different browsers and their versions. It is better to divide the whole process into stages and then preview each stage and after integrating all the components take a look at the final outcome.
There are many dimensions to care for when you create a photography website. Although looks are the most important factor in such websites but having an effective communication with the visitor is also critical.