9 Most Useful Logo Designing Tips To Create a Timeless & Successful Logo
Logos are the identity of a company or the products they sell. Every company gives a lot of attention to its logo because it has a big say in the promotion of a business. Although logo is not the only tool that makes a business successful but it can be the only tool that ruins it. Logo designing has very stiff competition and the success rate of popular logo designers is also very low. Fittingly there are big rewards for the winner of a logo design competition. Here is a compilation of some very useful tips for logo designing:
Before you start to design a logo take a note of its orientation when applied. For example if you apply it on a website then horizontal orientation should be considered. If you are going to show it on some expo’s banner then vertical orientation is more suitable. For general purpose it should serve both.
The basic theme for designing a logo should always be simplicity. Here it is not meant that you leave out the necessary details in the message you want to convey. These days there is enormous information for customers to look for so don’t make them struggle for finding details.
Long term Planning
Whatever the message you want to convey through logo designing; keep in mind that it should be valid for decades. So it is never wise to depict products of the company in logo designing. Take the examples of Automobile companies like Toyota and Suzuki, where you will never find a car in their logo.
Pay special attention to colors while designing a logo. Different colors give their own impression. For example you can see the oil & gas companies showing their logos with a blue color in it. This shows security and strength. Green color depicts peaceful and refreshing theme. Black color gives the impression of boldness and seriousness.
Text Font and Size
Your text font and style should be easily legible. Although fancy styles, murky shadows and reflections feel good to your creative sense but they don’t get approval in a consumers mind. Avoid long statements or words in logo designs. Sometimes abbreviations will serve the purpose.
Use of Color Mode
The medium for which you are designing the logo matters a lot. If you are designing a logo to be printed on brochures or paper based depictions then you must use CMYK mode, for web, software and other electronic media it is recommended that you use RGB color mode.
A timeless logo is one that is based on research and study of client’s interests and mind set. You cannot communicate a logo’s purpose to the clients unless you have an understanding of their needs and the purpose of the logo. A successful logo would be well researched and would have the ability to adapt any region it is exposed to.
Just like the color mode some software are suitable for electronic logo designing and others are for print designing. Adobe Photoshop find applications in bitmap logo design. So if you are looking to incorporate a variety of objects into your logo, Photoshop would suit your needs. Vector based logos are the best and Adobe Illustrator is the most highly recommended software for logo designing.
Another important attribute for a successful logo design is its openness to accept change in the future. This attribute is highly desirable by companies which deal with the same product with different versions.
Logo designing demands many conflicting parameters to be satisfied and an optimized solution for all such factors is critical in the success of a logo’s design.