Tips on Making Money Online – Earning Through WordPress Themes
WordPress is truly the best publishing platform for online publishers today. It has grown and matured ever since it was first released in 2003. From individuals to companies this blogging tool has really given growth potential and the freedom to grow to people all over the globe. How to make money online is something that really stirs up the mind of every person. Today we will give you some advice on how to make money by selling WordPress themes.
We all know that WordPress themes will have a great demand in the near future just as they have now. The main reasons behind that are the flexibility they offer through content management system, the low costs in their creation and the leverage to sell at lower costs with different licenses. There is a great deal of talented designers in the market who offer WordPress themes and the competition is stiff. It is not that straight forward to create WordPress themes and that too for different purposes. You need to have a lot of skills in designing and a dedication to work to keep that coming.
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Let us take a look at some important factors that will help enhance your business if you plan to establish one in the selling WordPress themes:
Features Required
If you want to sell WordPress themes for a handsome amount then they should offer some excellent features which make them stand out from the bulk. It should be flexible enough to allow the user to customize it according to his/her needs. An options panel is required by the customer to tailor make the theme according to his niche. Designers can thus cover different markets through a single theme.
Keeping The Customer in Mind
The design should adhere to certain standards and should be well thought-out. It should be ready for use with different widgets which add on the functionality of a website. Examples of such widgets are Twitter Feed or provision of tagged contents. These widgets are normally seen on the sidebars and footers and should be given place in theme accordingly. It’s ok to integrate ads with free themes but users hate any ad if they buy one.
Different Selling Channels
There are different ways in which you can earn from your theme. You can either create your own website or sell it through others which contain a pool of themes from different designers. If you have your own website, you get the leverage to define your own terms and conditions and price tags. Your standing will not be affected by the feedback from other customers. However, the downside is that you need to work very hard to market your product.
Affiliate Programs
If you sell them through affiliate channels then you will get only a certain percentage of the revenue generated. Amount varies among different websites. The issue of quality becomes even more pronounced on those websites as feedback posted from customers will impact your sales. ThemeForest is one of the popular websites but there are other websites which offer higher returns. As a rule of thumb, the more popular a website the stricter its standards and the lower it pays.
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Promotion Methods
If you are selling through your own website then you will have to employ different practices used in online marketing. Get to social networks, use Adsense, create blogs and write articles with back links to your website. You will also need to optimize your website according to the search engine requirements. Like other businesses, you will have to introduce a brand and promote it.
Free Stuff is Good
To start off offer some free themes. Don’t forget to embed a link in those themes so the user gets back to you whenever s/h has the urge to buy one.
Quality Should Never Be Neglected
Like any other product, WordPress themes should also meet quality standards for higher sales. There are different ways you can adopt to sell the themes. You can use your own website or deposit them at different WordPress theme’s selling stores.
If you are all set with these factors you will see how positively it will affect your business.
