5 Best WordPress Plugins for A/B Testing
When it comes to testing out your websites, you’ve got plenty of different routes to try and take that will allow you to analyse and eventually improve your website so it’s the best it can be. When it comes to design however, there’s really only one way of doing this that matters and that is via A/B testing. A/B testing allows yu to look at two examples of your website next to each other to allow you to compare them off against one another to see which works or looks the best.
For WordPress, there’s obviously some great plugins that give you this functionality, and we here at Geeks Zine would like to show you some examples of the 5 best WordPress plugins for A/B Testing. This will allow you, as aforementioned, to test two versions of your websites besides one another which will allow you to optimise both your website’s look and optimise your website’s feel.
HeadlineEnvy
HeadlineEnvy has a function that is suggested by it’s very name. HeadlineEnvy allows you to compare headlines for your content with the integration of the very popular service Optimizely. Some of HeadlineEnvy’s key features are the ability to create multiple tests for your headline; your alternative variations appear everywhere they can be seen, not just the final draft and the ability to connect with Optimizely to detect statistically significant winning headlines and automatically update the post with the winning title.
Conversion Optimization by 40Nuggets
Conversion Optimization by 40Nuggets is not only one of the best plugins for optimising your conversions, but it allows you to A/B test your conversions too to see which ones work the best. Conversion Optimization’s biggest selling points are the ability to build your newsletter opt-in list, capture bouncing traffic, offer coupons and more. In addition, some of Conversion Optimization’s features are the ability to select themes for your nuggets, it’s mobile friendly, it has geo-targeting and you don’t need to know coding to use it. This plugin boasts an improvement on your conversion by up to 40%. With the ability to A/B test built into this plugin also, it does a good job of selling itself.
WordPress Landing Pages
One of the most important things to do when ensuring the best possible user experience when it comes to your website is to make sure you have not only the smoothest but the best looking landing page you can make. Therefore, it’s vitally crucial to download a plugin like WordPress Landing Pages as it allows you to A/B Test your landing pages to guarantee the best quality. Not only does this plugin allow you to create the best possible landing pages, but you can also A/B test across them as well, making it the best plugin for comparing your different designs/builds.
Title Experiments Free
Without a doubt, optimising your headlines so they’re the most appealing headlines possible is key to bringing traffic to your website. Therefore, we decided to throw in another WordPress plugin that works to ensure you have the best headlines and titles you can get on your WordPress page. Title Experiments Free is another extension that allows you to A/B Test your headlines to see which ones receive the most traffic and which ones get the most views and better user-base. with Title Experiments Free, every time you post a title and it is listed, it is called an impression and when it is clicked it is counted a view, you can then compare the percentage of impressions to clicks with this great plugin too.
Simple Page Tester
Finally, we have a WordPress plugin for you that just does A/B Testing for your website in general. It allows you to compare two pages via a few simple steps so you can see which page is the best optimised for the prime-time. Some of the highlights that Simple Page Tester offers are the fact it’s SEO friendly meaning it follows the Google Webmaster guidelines, it’s compatible with Google Analytics Goals for each of your tests based on clicks and it’s ability to run side-by-side with caching plugins so you have no need to worry about that either.
Summary
So we hope you’ve found an A/B Tester that suits your needs and allows you to compare whatever you want to compare side-by-side. Whether it’s optimising your headlines and titles so that they are more easily found by users and more SEO optimised or if it’s comparing the final design of your website to another to see which one attracts users the most. There’s some great tools here for you to use and we’re sure you’ll have no problem finding the right tool for your needs.
