How To Sell Your Photography On The Internet?
Stock photography refers to all those photos that are bought by the customers through internet or other medium. Whether you are a hobbyist or a professional your work can render you handy financial gains. You will need some effort and time to get such benefits. There are quite a few approaches you can adopt to sell your photographs through the internet. There are different packages you can offer to the buyers. To follow are some of the aspects you will need to address, for selling your photos successfully.
Define a Niche for Yourself
Every photographer should have one area of specialization. Skills required for wedding photography are quite different from shooting for sports or for a safari. The equipment, the knowledge of perceptions of the audience and other dynamics in each area of photography is different. It is better to focus on one area so that you can learn quickly from the experience. The field is already very saturated for all areas; and trying for versatility is often futile.
Choose the License Type
Before you sell any photos make sure you have got the exclusive copyrights of the photo i.e. you are the original owner of those photos and nobody has any claims on it. Then is the stage of awarding the license type for the customer. There are some general divisions in photography license. They are:
i) Royalty Free
ii) Rights Managed
Royalty Free is the most common form of licenses. The buyer gets rights to reuse it without any limits. However they cannot resell it.
In Rights Managed scenario, the buyer has to pay every time he reuses that image. You can also impose restrictions on photo’s use at different places.
The third type, which is very popular these days, is Microstock. These types of licenses are awarded by stock photography websites to their customers on a subscription basis. This type of license is much cheaper than RF.
Having a Portfolio Website
If you are a professional photographer and want to earn something from your business then it is worth having a website of your own. You will not only get orders from different clients but also attract buyers by showing some sample photos on the website. Pay special attention to that section of the website from which buyers can contact you. Optimize your website for high search engine rankings.
Submitting Photos on Stock Websites
Another popular way to sell your photos online is to submit them to high-profile stock photo websites. They will keep some commission on their side for each sale. Each website has its own pay rates, terms and conditions. By adopting this strategy you are free from the struggle to find the customer. These websites have millions of photographs stored and receive thousands of customers. Some of the popular sites are Shutterstock, Fotolia, Stockxpert, PhotoRogue, Clustershot and StockVAULT. Notice if a website doesn’t allow you to share your photos on other platforms, you shouldn’t; otherwise you will find yourself in hot waters.
Like other businesses market intelligence is quite necessary in photography. See the trending topics. For example, if there is any Olympics event approaching then people will be more interested in its photos than in other days. When you are submitting those photos to the website it is as important to give a proper tag and description to a photo as is the quality of a photograph in itself.
Keep Track of Your Sales
Keep an eye on what is being sold. This will show you how much worth your work has and also help you decide market demand. It is never wise to invest your resources and time in a lost cause.
To sell stock photos online one can either submit them to different selling websites or create his or her website. Deciding on the license type you will be issuing is also critical for selling rate.