Most Common SEO Mistakes Everybody Makes
Search engine optimization or SEO is a popular technique to promote online business or websites. Although a bit difficult in implementation, SEO provides long-term benefits in relatively stable search engine rankings. A steady flow of traffic is maintained even for years, after the SEO is implemented. Having said that, there are some common mistakes people commit and these culminate into a waste of efforts, money and time. Here are they:
The first element of a good SEO strategy is the selection of a suitable domain name for your website. If your website’s domain name is harmonious with the content and business name it is very likely that the web page will be seen on top of the search engine rankings. A suitable domain name has the added advantage that it will be easier to remember and type for the user. In this way, more direct traffic will arrive.
Images with Text
It is good to add high-resolution images to improve the outlook of your website and give a rich user experience. But if you are thinking that the text with fascinating typography written on an image by editing it, will help in SEO, you are totally wrong. This has the same effect as that of Flash in SEO terms.
Extensive Flash Usage
It is good to have some Flash content in the website with fascinating animation and effects. However, filling up the whole content with Flash will have adverse effects on the website’s standing in the search engines. For search engines text through HTML is most suitable for giving maximum exposure. HTML5 is the latest version which also includes the rich features of Flash and provides a very good alternate to it.
One big user turn off is the broken links. Whether they come from other pages to your website or your web page is not redirecting properly to the new server, both of these scenarios spell trouble for your SEO campaign.
Use of Tags & Keywords
Many people ignore tagging the titles of their web pages. Similarly only meta tagging keywords doesn’t fulfill the purpose of other SEO practices such as keyword optimization. Some people either use lesser keywords or spam the content with over usage of keywords. Both are harmful. By stuffing your web pages with keywords you not only turn off the visitors but also get banned from the search engine visibility. It is equally important to select the keywords which face lesser competition and at the same time are more popular. Usually a trade-off has to be met for both of these parameters.
Blogging is an important part of SEO for a website and if there are standalone blogs they need to take care of themselves in order to get a substantial viewership. Not only frequent posts and optimized keyword density are important but also the number of comments on your blog matter a lot in getting higher rankings from the search engines. Moreover the credibility of your blog and the education the visitor gets is always on the up. However, don’t forget to moderate those comments.
There are a number of SEO mistakes which every web developer commits in the beginning. Sometimes even seemingly better practices from other viewpoints can backfire. Therefore, it is important to implement a well thought out SEO strategy.