Worst SEO Techniques That You Must NOT Waste Your Time On
Search Engine Optimization or SEO has become the most significant promotion tool for different websites. It is economical and it is robust but it is also difficult to implement due to various reasons most significantly the latest Google Panda update. With Google and other search engines regularly changing the algorithms to crawl the web, the job of SEO becomes even tougher.
To follow are some of the worst SEO techniques that many people are still wasting their time on because they were never successful in building a websites reputation or those tricks have become obsolete to be caught by search engines.
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Stuffing Keywords
Once upon a time, search engines used to rank those pages higher in their search results which had more abundance of keywords. This is no more the case. Even if such content slips out of the search engine scanner it is sure to be a turn off for the reader because it is highly unlikely to make sense of the phrases which care more for keywords.
Keyword MetaTags
It has been a while since search engines started ignoring tagged words and phrases. Now they only filter out the results on the basis of the text which users can read. No more tagging of posts with suitable keywords which on the contrary have no relevance to those keywords will work.
Use of Invisible Text
Some websites have been shrewd enough to use text hidden from the reader for SEO. This can be done by giving the same color to the text which belongs to the background. However, there is a high risk involved in such a trick. Whenever it is caught by the search engine, it will be treated as outright spam and will be banned immediately.
Longer Page Titles
Some websites use longer titles for getting a chance to add more keywords. But they should remember that the more the number of words the lesser is the significance of each keyword. It might work for phrases but not for keywords.
Multiple Use of Same Content
Today’s search engines rank the content, not the website. It won’t do you any good if you are posting the same content on websites with different URLs. By doing it you are just wasting your time and energy. There is no use of doing so.
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Link Exchange
Exchanging links with other websites has been a popular SEO technique in the past. There is nothing wrong in exchanging links with websites that have content with the same relevance as yours. However if there is no relation between the content of the two sites search engines won’t take it into account while ranking the pages. The site won’t be banned but it won’t help your SEO efforts either.
It is good to make your websites attractive and provide user with an enriched experience. But you need to use Javascript or Flash sparingly. Website entirely designed with these tools will show nowhere in search results.
Search engines have devised ways to tackle most of the popular tricks SEO community has used over the years. Now is the time to relinquish them and think of new ways.
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